Pengenalan Produk dan Promosi Alat Berat Hydraulic Excavator

  • Nugroho Setio Aji
Keywords: product, promotion

Abstract

This research explains 320D2 GC Hydraulic Excavators. This study uses a qualitative
method with a literature approach. Data collection was obtained from several sources
from scientific books, research reports, scientific essays, theses and dissertations,
regulations, provisions, yearbooks, encyclopedias, and sources which cannot be
discussed accurately electronically.
The results showed that the product features possessed by Hydraulic Excavators type
320D2 GC are technology, perceived usability, and convenience of use. As for product
quality, brand utility, accessories, and guarantees. In the promotion of 320D2 Hydraulic
Excavators heavy equipment there are special offers, support, joint ventures, and
campaigns.
Limitations / Implications for research are limited to product introduction and
promotion so further research needs to follow up on this research using different
research methods.

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Published
2020-03-02
How to Cite
Setio Aji, N. (2020). Pengenalan Produk dan Promosi Alat Berat Hydraulic Excavator. Bulletin of Management and Business, 1(1), 36-43. Retrieved from http://publishing-widyagama.ac.id/ejournal-v3/index.php/bmb/article/view/32
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