HUBUNGAN ANTARA E-SERVICE DENGAN KEPUTUSAN PEMBELIAN DI POSIE FLORIST SURAKARTA

Djie Desi Betania, Bayu Nuswantoro

Abstract

ABSTRACT

Posie Florist merupakan toko bunga yang berdiri sejak 2016 di Jebres, Kota Surakarta. Produk bunga potong di Posie florist berupa hand bouqet flower, flower vast, flower box dan dekorasi upacara pernikahan. Tujuan Penelitian ini adalah untuk menganalisis hubungan antara e-service dengan keputusan pembelian di Posie Florist Surakarta. Dalam penelitian ini  penulis menggunakan jenis penelitian deskriptif kuantitatif. Untuk pengambilan sampel konsumen, peneliti menggunakan convenience sampling. Responden yang digunakan dalam penelitian ini sebanyak 50 konsumen Posie Florist. Pengumpulan data diperoleh dengan wawancara, kuesioner, dan studi pustaka. Teknik analisis data yang digunakan adalah korelasi rank spearman. Hasil penelitian ini menyatakan bahwa e-service quality memiliki hubungan yang kuat dan positif terhadap keputusan pembelian produk bunga potong di Posie Florist.

 

ABSTRACT

Posie Florist is a flower shop that was established in 2016 at Jebres, Surakarta. Products sold at Posie Florist are hand bouqet flowers, flower vast, flower boxes, and wedding ceremony decorations. The purpose of this study was to analyze the relationship between e-service and purchasing decisions at Posie Florist Surakarta. In this research, the writer uses quantitative descriptive research type. consumer sampling, researchers used convenience sampling. Respondents taken in this study were as many as 50 Posie Florist’s consumers. Data collection was obtained by interview, questionnaire, and literature study. The data analysis technique used is the Spearman rank correlation. The results of this study stated that e-service quality has a strong and positive relationship with purchasing decisions for Posie Florist cut flowers.

 

Keywords

e-service; florist; pengambilan keputusan; decision making; florist

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